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Channel: Data-Driven Marketing Archives | Rival IQ
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Democrats vs Republicans: Who’s Winning the Social War?

With trust in the press at an all-time low, social media has become an important tool in the modern politician’s communications playbook. Platforms like Twitter give politicians the ability to speak...

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2017 Social Media Industry Benchmark Report

There isn’t a week that goes by when we don’t have a brand ask us how their social performance compares against their industry. This report has answers. You now have the data you need to truly...

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University of Kentucky Transforms Social Engagement with Rival IQ

  There’s no secret sauce for universities when it comes to social. While higher ed experiences some of the highest social engagement levels on social media, it’s a lot to manage. Universities are...

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How to Use Data to Build a Better Content Strategy

No matter the type of content you’re whipping up for your social media platforms, listening and data anlytics are the key ingredients. Not only does it empower brands to hear what their customers want,...

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Eye-Opening YouTube Stats for Marketers in 2017

There are over 1.5 billion pairs of eyeballs on YouTube every month. Currently, the second largest search engine on the World Wide Web has been around for a bit more than a decade. Jawed Karim, one of...

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Drive Donor Engagement with 6 Easy Steps

Your strategy must be thoughtful, timely and effective to drive donor engagement. Creating a long-term relationship with donors is key to future fundraising success. You have a monthly newsletter, a...

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How to Build Holiday Buyer Personas

Believe it or not, the 2017 holiday season has officially arrived. As you cross items off your marketing checklist, do you know who you’re trying to reach during the holiday season? Now is a great time...

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Our Favorite Ways to Use Discover Search

In 2017, influencers have taken over the marketing trend talk, and that’s bound to increase as we turn the page and begin 2018. Marketing teams at businesses, organizations, and agencies across the...

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Introducing Explore: Live Social Media Benchmarks to Enable Your Strategy

Last week, Rival IQ Explore launched, giving you access to live social metrics from leading brands in 18 (and counting) industries. You can review social media benchmarks by industry, spotting trends,...

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Hack to the Future: Hack Day 2018

Every 3-6 months at Rival IQ, we all press “pause” on our work and come together for Hack Day, a one-day marathon of Rival-related projects (and a hefty dose of tasty treats). Each team member picks an...

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2018 Rivalympics: Social Media’s Answer to PyeongChang

Norway dominated the PyeongChang Olympics with a record-breaking 39 medal count. But which team went for the gold on social media during the 2018 Winter Olympics? We’ll break it down for you. Between...

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Making the Rival IQ API Work for You

How can you use Rival IQ’s API to make the most of your social media analytics? Part of our goal of empowering marketers to take full advantage of your social media analytics means inviting you to go...

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Crunch Numbers (and Pizza): Measuring Success at Rival IQ

Breaking news: we’re a social media analytics company that loves analytics. Okay, maybe this isn’t too surprising, if you’ve ever actually used Rival IQ or talked to any of us (especially the one with...

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2018 Social Media Industry Benchmark Report

“How do I stack up against my competitors?” We hear this question all the time from our customers. The data-driven marketer doesn’t just want to know how her post is doing; she wants to know how it’s...

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The 2018 Higher Ed Social Media Engagement Report

The 2018 Higher Ed Social Media Engagement Report has arrived! For the third year in a row, we partnered with Up&Up, a Higher Education branding and marketing agency, to identify the most engaging...

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Breaking Down Our 2018 Social Media Industry Benchmark Report

Can’t get enough of the 2018 Social Media Industry Benchmark Report? Neither could we, which is why we took a deeper dive into the numbers, exploring the month-over-month trends, and finding examples...

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Data is Hard (and Other Lies I Used to Tell Myself)

For the majority of my life, I’ve suffered from math anxiety. The subject just never came naturally to me. Without question, my academic prowess was always revealed in storytelling and message...

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How to Navigate Creative Differences With Your Agency

After years of consulting for a PR firm, I’ll be the first to admit that sometimes agencies and clients just don’t play well together in the creative sandbox. Did your boss hire an agency without your...

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3 Simple Data Mistakes You’re Probably Making

Feeling overwhelmed by social media monitoring? If so, you’re not alone. Thanks to relentless updates and countless ways to pull information, it’s no wonder that data extraction and analysis is an...

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Eye-Opening YouTube Stats for Marketers in 2017

There are over 1.5 billion pairs of eyeballs on YouTube every month. Currently, the second largest search engine on the World Wide Web has been around for a bit more than a decade. Jawed Karim, one of...

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