Democrats vs Republicans: Who’s Winning the Social War?
With trust in the press at an all-time low, social media has become an important tool in the modern politician’s communications playbook. Platforms like Twitter give politicians the ability to speak...
View Article2017 Social Media Industry Benchmark Report
There isn’t a week that goes by when we don’t have a brand ask us how their social performance compares against their industry. This report has answers. You now have the data you need to truly...
View ArticleUniversity of Kentucky Transforms Social Engagement with Rival IQ
There’s no secret sauce for universities when it comes to social. While higher ed experiences some of the highest social engagement levels on social media, it’s a lot to manage. Universities are...
View ArticleHow to Use Data to Build a Better Content Strategy
No matter the type of content you’re whipping up for your social media platforms, listening and data anlytics are the key ingredients. Not only does it empower brands to hear what their customers want,...
View ArticleEye-Opening YouTube Stats for Marketers in 2017
There are over 1.5 billion pairs of eyeballs on YouTube every month. Currently, the second largest search engine on the World Wide Web has been around for a bit more than a decade. Jawed Karim, one of...
View ArticleDrive Donor Engagement with 6 Easy Steps
Your strategy must be thoughtful, timely and effective to drive donor engagement. Creating a long-term relationship with donors is key to future fundraising success. You have a monthly newsletter, a...
View ArticleHow to Build Holiday Buyer Personas
Believe it or not, the 2017 holiday season has officially arrived. As you cross items off your marketing checklist, do you know who you’re trying to reach during the holiday season? Now is a great time...
View ArticleOur Favorite Ways to Use Discover Search
In 2017, influencers have taken over the marketing trend talk, and that’s bound to increase as we turn the page and begin 2018. Marketing teams at businesses, organizations, and agencies across the...
View ArticleIntroducing Explore: Live Social Media Benchmarks to Enable Your Strategy
Last week, Rival IQ Explore launched, giving you access to live social metrics from leading brands in 18 (and counting) industries. You can review social media benchmarks by industry, spotting trends,...
View ArticleHack to the Future: Hack Day 2018
Every 3-6 months at Rival IQ, we all press “pause” on our work and come together for Hack Day, a one-day marathon of Rival-related projects (and a hefty dose of tasty treats). Each team member picks an...
View Article2018 Rivalympics: Social Media’s Answer to PyeongChang
Norway dominated the PyeongChang Olympics with a record-breaking 39 medal count. But which team went for the gold on social media during the 2018 Winter Olympics? We’ll break it down for you. Between...
View ArticleMaking the Rival IQ API Work for You
How can you use Rival IQ’s API to make the most of your social media analytics? Part of our goal of empowering marketers to take full advantage of your social media analytics means inviting you to go...
View ArticleCrunch Numbers (and Pizza): Measuring Success at Rival IQ
Breaking news: we’re a social media analytics company that loves analytics. Okay, maybe this isn’t too surprising, if you’ve ever actually used Rival IQ or talked to any of us (especially the one with...
View Article2018 Social Media Industry Benchmark Report
“How do I stack up against my competitors?” We hear this question all the time from our customers. The data-driven marketer doesn’t just want to know how her post is doing; she wants to know how it’s...
View ArticleThe 2018 Higher Ed Social Media Engagement Report
The 2018 Higher Ed Social Media Engagement Report has arrived! For the third year in a row, we partnered with Up&Up, a Higher Education branding and marketing agency, to identify the most engaging...
View ArticleBreaking Down Our 2018 Social Media Industry Benchmark Report
Can’t get enough of the 2018 Social Media Industry Benchmark Report? Neither could we, which is why we took a deeper dive into the numbers, exploring the month-over-month trends, and finding examples...
View ArticleData is Hard (and Other Lies I Used to Tell Myself)
For the majority of my life, I’ve suffered from math anxiety. The subject just never came naturally to me. Without question, my academic prowess was always revealed in storytelling and message...
View ArticleHow to Navigate Creative Differences With Your Agency
After years of consulting for a PR firm, I’ll be the first to admit that sometimes agencies and clients just don’t play well together in the creative sandbox. Did your boss hire an agency without your...
View Article3 Simple Data Mistakes You’re Probably Making
Feeling overwhelmed by social media monitoring? If so, you’re not alone. Thanks to relentless updates and countless ways to pull information, it’s no wonder that data extraction and analysis is an...
View ArticleEye-Opening YouTube Stats for Marketers in 2017
There are over 1.5 billion pairs of eyeballs on YouTube every month. Currently, the second largest search engine on the World Wide Web has been around for a bit more than a decade. Jawed Karim, one of...
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