There isn’t a week that goes by when we don’t have a brand ask us how their social performance compares against their industry.
This report has answers.
You now have the data you need to truly benchmark your social performance relative to your industry.
What you’ll find inside
The Benchmarks:
The most important metrics across the six industries we serve most:
- Media
- Food & Beverage
- Fashion
- Health and Beauty
- Nonprofits
- Higher Education
Industry Specific sections:
Each section dives into the specifics that matter across channels and are unique to your industry. From hashtags, to post media types, it’s here.
- Why benchmarks matter and how you can use them
- Social media benchmarks across six industries
- How engagement varies between channel and post type for your industry
Sneak Peek
Instagram posts per day across industries:
Instagram posts vs. engagement variability across the six industries:
Industry specific insights like “Top Hashtags based on Engagement Rate” per industry:
Methodology
We used Rival IQ to analyze social media posts across the top three social channels for brands, Facebook, Instagram & Twitter. We gathered data using Rival IQ’s channel-specific rankings, focusing on engagement, social post type, and hashtags.
Engagement is defined as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is calculated based on all these interactions divided by total follower count.
For this study, we provide a representative sample of companies in each industry. Companies included had active presences on Facebook, Instagram, and Twitter. Companies were selected from our database of over 100K companies, and filtered based on industry. Each company included had to meet the following criteria:
* Facebook Fans between 25K and 1M as of December 2016
* Active on Facebook, Twitter, and Instagram as of January 2016
From those lists, 120 companies were selected at random for each industry. We then used median performance from the set of companies for each industry to compile the data for this report.
Download your free Social Media Industry Benchmark Report here!
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