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2019 Social Media Industry Benchmark Report
You spoke, and we listened: you love social media benchmarks. Thanks to your overwhelming interest in the Social Media Industry Benchmark Report the last few years, we’re back with the most...
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Putting LinkedIn to Work For Your Brand
LinkedIn is so much more than a job search platform, have you unlocked it’s full potential for your brand? Rival IQ founder & Head of Product and Marketing, Seth Bridges, talks with LinkedIn’s own...
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Hack to the Future: Hack Day 2018
Every 3-6 months at Rival IQ, we all press “pause” on our work and come together for Hack Day, a one-day marathon of Rival-related projects (and a hefty dose of tasty treats). Each team member picks an...
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Top 100 Beauty Brands on Social Media
Instagram and beauty brands go together like primer and foundation: better together. We studied top hair, makeup, skincare, and nail brands from Allure Magazine’s 2019 Best of Beauty Award list (along...
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2020 Social Media Industry Benchmark Report
We’re back with the most comprehensive version yet of our annual Social Media Industry Benchmark Report that studies more than 2,100 of the most engaging brands and companies to analyze what’s really...
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Top Outdoor Brands on Social Media
Hold on to your hats, shoes, carabiners, water bottles, camping stoves, and parkas, because we’re rolling out the top outdoor brands on social media! We partnered with our pals at Inkwell, a creative...
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2020 Higher Education Social Media Engagement Report
Just in time for the new school year, we’re releasing our latest report on all things Higher Education social media! Read on for the definitive report on what D1 colleges and universities are up to on...
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How Often to Post on Social Media
We’re asked this question a lot: how often should I post on social media? As with so many things, there’s no one-size-fits-all answer, but with a little experimentation and a lot of measurement, you’ll...
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Automated Insights and Expanded Competitive Benchmarking
Automated observations so you can let the robots do the heavy lifting for you? Our most powerful suite of competitive benchmarks yet? Get in here already! We’re excited to roll out tons of new...
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What the f*ck happened to social media engagement in 2020?
Curse words, a mix of bummer and exciting social media engagement news, inspiring examples of brands getting it right on social, and so much more: what else could you possibly want? We just couldn’t...
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Boost Your Social Spend: 2021 Social Media Advertising Trends
It’s time to get down to the brass tacks of your social strategy. Underneath all of the glitz and glamour of memes and live streams, the truth is that social media is a tool for your business to build...
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How to Conduct a Facebook Audit
I shudder at the word “audit.” As a previous independent contractor, nothing scares me more than the prospect of an IRS letter showing up in my mailbox because of some overlooked issue from old tax...
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What is a good engagement rate on Facebook?
With 2.8 billion monthly active users as of 2021, Facebook continues to be the top social media platform. While the platform has evolved immensely since first coming into our lives 17 years ago — and...
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2022 Instagram Stories Benchmark Report
Hot off the presses, it’s our newest (and biggest!) Instagram Stories Benchmark Report yet. This year’s report has tons of updates to all your favorite Instagram Stories metrics like taps forward and...
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2022 Social Media Industry Benchmark Report
It’s here! The 2022 edition of the Social Media Industry Benchmark Report is hot off the presses for all your competitive context needs. For the sixth (!) year in a row, we’ve got the most important...
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What is a good engagement rate on Twitter?
What began as a sort of “microblogging” site, Twitter is now the go-to platform for brands to connect with their audience one-on-one. And with 211 million active users, Twitter isn’t showing any signs...
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Should Instagram hashtags be in the post or comment?
Instagram hashtags are a highly effective way to help your target audience discover your content. But the age-old question remains: Should Instagram hashtags be in the post or in a comment? Let’s go...
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How to Boost and Measure a Post on Instagram
Thinking of giving your Instagram posts a boost? If you want to boost your ad spend on social media, Instagram is typically the most effective platform, especially for B2C brands. And boosted posts are...
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Social Media Insights are Key to Reaching the Right People
You don’t need us to tell you that brands get value from using social media insights. We think it’s the aspect of social media that is especially powerful. Analyzing your content on the channels you’re...
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2022 TikTok Benchmark Report
It’s here: our first (but definitely not last!) TikTok Benchmark Report, with all the metrics you need to see how your brand is performing on TikTok. Key metrics like engagement rates, hashtags, and...
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