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What is a good engagement rate on Instagram?
In 2022, Instagram continues to garner higher engagement rates than Facebook or Twitter. However, with the decline in organic engagement across all platforms, and the growing popularity of video...
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How to Track and Analyze Your Twitter Hashtags
Twitter hashtags are essential to your marketing toolkit. Hashtags have long been used to help users and brands alike categorize content, discover trending topics, and contribute to relevant...
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How Often to Post on Social Media
We’re asked this question a lot: how often should I post on social media? As with so many things, there’s no one-size-fits-all answer, but with a little experimentation and a lot of measurement, you’ll...
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How to Find the Best Hashtags to Increase Reach on Instagram
Instagram hashtags are an important tool for reaching more fans and followers, but they’re not always easy to wrangle. Back in 2007, Twitter, then a relatively new and occasionally confusing social...
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8 TikTok Metrics Marketers Need to Know
TikTok’s algorithm may be elusive, but your TikTok metrics don’t have to be. Having clear insight into your brand’s performance and success on TikTok starts with tracking and analyzing the right TikTok...
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11 Tips to Boost Instagram Reach
It’s no secret that Instagram is one of the biggest social media platforms out there. With more than 1.21 billion monthly active users, Instagram has become an essential digital marketing tool for...
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2022 Higher Education Social Media Engagement Report: Division 2
You asked, we delivered: welcome to the Higher Education Social Media Engagement Report: Division 2 edition! We had such a blast writing the Division 1 Higher Education Social Media Engagement Report...
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Top D2 Universities on Facebook
Platforms like Tiktok and Instagram may be all the rage with younger social media users, but Facebook remains a cornerstone of online marketing for higher education institutions. Earlier this year, we...
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How to Conduct a Twitter Audit to Beat the Competition
Twitter audits are essential to making sure your brand is staying fresh and relevant on the platform. Marketers know how important it is to measure and analyze their social media strategy regularly,...
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Top 11 LinkedIn Metrics You Should Know
With over 800 million active users worldwide, LinkedIn is the go-to social platform for professional networking. The channel has a plethora of marketing tools for businesses to leverage, as well as...
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Instagram Content Ideas from Top Health Food Brands
As one of the biggest social media platforms for promotion, Instagram is an essential part of hundreds of health food brands’ marketing efforts. At the same time, though, the most successful brands on...
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The Top 10 Health Food Brands on Twitter
From low-calorie ice creams to protein-packed pancakes, health food has never tasted so good. But with so many healthy treats on the market, where do you go to find your new favorite health-conscious...
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Top Convenience Stores on Social Media
Convenience stores know a thing or two about building strong social strategies, which is why we’re thrilled to release the updated rankings for the top convenience stores on social media. We analyzed...
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The Top 5 KPIs to Measure Social Media Success
What does success on social media look like? There isn’t a one-size-fits-all answer. Success may look like growing quickly in a short time for a brand just getting started. For a long-established...
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Instagram Stories vs. Posts. Which one should you choose?
Brands face the task of navigating Instagram’s ever-evolving landscape. On today’s agenda: When to use Instagram stories vs. posts. Does your brand utilize Instagram Stories and posts in your content...
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Why You Should Set Alerts on Your Competitors’ Social Media (and How to Do It)
Around here, we’re big fans of competition. Sounds a bit counterintuitive, right? But your competition may actually be holding the keys to a more successful social media strategy. When you set social...
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Reach vs. Impressions. What’s the difference?
Being able to “reach” your target audience is one of the most essential reasons for being on social media. That’s probably why metrics like “reach” and “impressions” are so consistently reported across...
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How to Use Competitive Benchmarks to Improve Your Social Performance
When was the last time you checked out the competition on social media? We’re willing to bet you do this on a regular basis — as you should! — but are you taking a look at the right competitive...
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Why Are My Instagram Story Views So Low & How Can I Increase Them?
We all know that Instagram Stories are a great way to engage with your audience and build relationships. But when your Story views are low, it can be frustrating to have your content not get the...
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What is a Good Engagement Rate on TikTok?
Engagement on TikTok is unlike any other channel. You can generate incredible reach and views for a single video, and fall flat on the next. It’s enough to make you wonder what a good engagement rate...
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