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How To Measure The Effectiveness Of Instagram Hashtags
If you’ve ever spent time scrolling through Instagram, you’re probably familiar with all the hashtags that often accompany posts. These seemingly innocent symbols can make a huge impact when it comes...
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How to Use Social Listening to Improve Your Marketing in 6 Easy Steps
Are you listening? More specifically, are you social listening? Social listening is the process of tracking the online discourse and sentiment around your brand and beyond and using it to influence...
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How to Use Instagram Ads and Track Your Ad Performance
It’s a pay-to-play world, and social media marketers are tasked with navigating it. While Instagram is a valuable channel for building brand awareness, interacting with customers, and creating a...
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Top 25 Instagram Metrics You Need to Be Using
If there’s one thing that’s stayed constant in the ever-evolving world of social media, it’s this: the numbers matter. To truly stand out in the crowded feed, you need data-backed insights. That’s...
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Top Nonprofits on TikTok and What You Can Learn from Them
Nonprofits and TikTok are a perfect match. Nonprofit organizations work hard to make a positive impact, support their communities, and advocate for their mission while Gen Z — the biggest audience on...
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Key Lessons from the Top 5 Nonprofits on Facebook
Nonprofits use social media in unique ways. Rather than aiming to acquire new customers, they’re striving for supporters. When it comes to Facebook, their content is mission-driven, focusing on...
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What is a good engagement rate on Instagram?
In 2023, Instagram continues to garner higher engagement rates than Facebook or Twitter. However, with the decline in organic engagement across all platforms, and the growing popularity of video...
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Instagram Stories Analytics: Every Metric You Need to Know
From behind-the-scenes glimpses of a brand’s day-to-day to candid moments shared by influencers, Instagram Stories have become a dynamic and indispensable marketing tool. With a tap, a swipe, and a...
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The Ultimate Facebook Analytics Guide
Behind every post, like, and share on Facebook is a treasure trove of data that can transform your approach, boost engagement, and skyrocket your brand awareness. With the right insights, you can steer...
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What is a Good Engagement Rate on Facebook?
With over three billion monthly active users in 2023, Facebook continues to be a top social media platform that should be part of any brand’s marketing strategy. And as any marketer knows, the key to...
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The 8 Most Important Twitter Metrics and How to Track Them
For nearly two decades, Twitter has been a place where ideas could spread. When you tweet, your thoughts could reach all around the world. And that’s been a boon to social media managers looking for...
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Social Media Analytics for Agencies: Top 10 Free and Paid Tools
Calling all the amazing agencies out there running socials for our favorite brands. We’ve compiled a list of the best social media analytics tools so you can consider your options no matter the size of...
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7 Easy Ideas to Increase TikTok Engagement
With more than one billion monthly active users, TikTok’s appeal lies not just in entertaining content but in how it allows creators to meaningfully engage with their audiences. However, TikTok’s...
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What is a Good Engagement Rate on Twitter?
For years, Twitter, now called X, has been the go-to platform for brands to connect with their audience one-on-one. Over the past year, the platform has undergone significant changes under new...
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The Top 10 Instagram Analytics Tools to Boost Your Engagement
Instagram has gone through many changes since its 2010 launch. It went from being a photo-centric app to including videos in the form of Reels, IGTV, and Stories. In the early days, some might say the...
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2023 LinkedIn Benchmark Report
We know savvy marketers are hungry for ever-elusive LinkedIn benchmarks, which is why we’re so stoked to release our first annual 2023 LinkedIn Benchmark Report! We studied thousands of LinkedIn posts...
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The Top Travel Brands on Social Media and How They Shine
Summer may have come to an end, but that doesn’t mean that we’re not still dreaming about vacations, and travel brands like it that way. From riverboat cruises to theme park destinations, everyone has...
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How to Increase Engagement on Twitter: 10 Proven Strategies
Looking for new and effective ways to get your audience more engaged on Twitter? The past few years on Twitter have been anything but the norm. The platform has weathered several public controversies,...
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Key Lessons from the Top 5 Nonprofits on Facebook
Nonprofits use social media in unique ways. Rather than aiming to acquire new customers, they’re striving for supporters. When it comes to Facebook, their content is mission-driven, focusing on...
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The Top Coffee Brands on Social Media and What Makes Them Stand Out
No matter where you go, it seems there’s always some serious brand loyalty for the area’s favorite coffee. New Englanders truly love their Dunkin’. Meanwhile, on the West Coast, the love for Philz...
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