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The Top Airlines on Social Media in 2023
It’s no secret that the best airlines inspire serious brand loyalty. Major airline companies such as Delta and American Airlines boast more than 100 million loyalty program members and, for frequent...
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The Top 4 Pet Brands on Social Media
Whether you love cats, dogs, or something a little more exotic, the odds are good that you have a pet of your own at home. As of 2023, 66% of U.S. households have a pet, according to a Forbes Advisor...
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The Top Healthcare Brands on Social Media
For top healthcare brands, forging strong relationships with their audience on social media has become a prescription for success. But while many major companies attract sizable followings, what sets...
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Trends from the Top Fashion Brands on Social Media
After analyzing nearly 23K posts, we’ve identified how the top Fashion brands on social media are getting their audiences engaged. Despite showing up fairly regularly, Fashion brands struggled with...
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The Top 4 Hotel Brands on Social Media and What Makes Them Stand Out
The hotel industry has undergone some turbulent years thanks to the COVID-19 pandemic. When travel was restricted, the industry nearly collapsed. However, we’ve seen a tremendous return to travel in...
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7 Takeaways From the Top Sustainable Brands on Social Media
Throughout 2023, sustainable brands demonstrated on social media just how they sustain their high engagement. Whether they were showing off their environmentally-friendly practices on TikTok videos or...
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7 Takeaways From the Top Sports Teams on Social Media
Sports have a way of bringing people together. When you’re rooting for the same team, you have a shared camaraderie with friends, family, and strangers alike. If sports bring people together, social...
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A Complete Guide to TikTok Analytics and Reporting
If there’s one part of your TikTok marketing strategy that deserves extra attention, it’s your brand’s TikTok analytics. TikTok analytics encompasses all of the metrics and data about your content,...
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Top TikTok Trends for 2024
On TikTok, trends seem to come and go faster than you can say “viral.” Every year, this social platform continues to morph, presenting new challenges and opportunities for brands and content creators....
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How to Conduct the Ultimate Social Media Audience Analysis
Any effective social media strategy begins with diving into the details of your audience. Understanding who they are, their preferences, and how they engage with content across different social...
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How To Measure and Maximize Social Media ROI
There’s no doubt that social media has transformed the way brands connect and engage with their audience. Yet, amidst the likes, shares, and retweets, there’s an underlying question: what’s the return...
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What is a Good Engagement Rate on Instagram?
In 2024, Instagram continues to garner higher engagement rates than Facebook or Twitter. However, with organic engagement declining across all social media platforms and the meteoric rise of...
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What is a Good Engagement Rate on Twitter?
For years, Twitter, now called X, has been the go-to platform for brands to connect with their audience one-on-one. However, in July 2023, the platform experienced significant changes under new...
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What is a Good Engagement Rate on TikTok?
Engagement on TikTok is unlike any other channel. You can generate incredible reach and views for a single video, and fall flat on the next. It’s enough to make you wonder what a good engagement rate...
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What is a Good Engagement Rate on Facebook?
With over three billion monthly active users reported at the end of 2023, Facebook continues to be a top social media platform that should be part of any brand’s marketing strategy. Its massive reach...
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Top Baby Product Brands On Social Media
Navigating the world of baby items can feel overwhelming, especially when there’s an endless stream of brands promising the best for your kid. From eco-friendly diapers and bottles to high-tech cribs...
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Competitor Benchmarking: What It Is and Why It’s Important
Imagine trying to win a race without knowing how fast your competitors are running. Are they ahead? Falling behind? Without that insight, it’s impossible to know if you’re pacing yourself correctly —...
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2025 Social Media Industry Benchmark Report
Grab your highlighters and fire up the charts: it’s time for the 2025 Social Media Industry Benchmark Report! Once again, we’re delivering the key social media benchmarks and insights for 14 top...
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