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Master Your Facebook Video Metrics
We’ve all heard it: organic reach on Facebook has declined, and sharing native video is your best bet for getting more organic reach. The extent to which this is true doesn’t really matter. If you’re...
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The Internet of Things is Changing Marketing in 2016
With more than a billion connected smart devices and machines across the world, the Internet of Things (IoT) generates an unimaginable volume of real-time data every minute. Yet, only 5% of it is...
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Social Media Learnings from Super Bowl 50
It’s that time of year again and Super Bowl season is officially underway. With the big game right around the corner, I decided to do my own pre-game analysis of the two teams. What better way than...
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How to Master Data-Driven Marketing
As the marketing industry has evolved, so has our approach to determining success. Gone are the days when qualitative data was used to measure success! Now it’s all about quantitative data points....
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5 Marketing Tips for Small Business
Marketing isn’t a level playing field. Big businesses can afford to employ costly, professional advertising agencies and pour hundreds and thousands of dollars into creating slick, polished and...
View Article10 Tips on How to Fix Your Social Media Problem Child
Our friends at Up&Up are our customers and trusted partners. They’re marketing experts focused on elevating the organizations, brands and universities in higher education. They let us tap into...
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Perfect Bar uses Rival IQ to uncover the right audience. Read how.
Perfect Bar debuted its refrigerated nutrition bar eleven years ago and now sells its products to nutrition-conscious consumers at more than 5,000 retail locations. Using Rival IQ, the company is...
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10 Business Insights You’ll Gain By Watching Your Competitors
Every organization–businesses, universities, and nonprofits–can benefit from competitive business insights. How you react to the competition is key to your success. You need to understand their...
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Nonprofit Lung Cancer Alliance Streamlines Content Creation With Rival IQ
The Lung Cancer Alliance is a passionate, nonprofit organization devoted to saving lives and advancing research for those with or at risk for lung cancer. The 20-person team works to increase...
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How to land a job in Social Media Marketing
It wasn’t even a few years ago that social media marketing wasn’t taken very seriously. One by one, businesses began to realize that they needed to have a social media presence to stay relevant, but...
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SMART Goal Setting for Digital Marketers
Have you ever had a fantastic idea you’d like to put into action, but it never really kicks off the ground? Generating a great idea is the first part of the process, but organizing your thoughts around...
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The Long Game: Building a Social Media Marketing Strategy
Remember when content marketing was this new, abstract strategy that some claimed was a foolproof way to generate leads? In opposition was a large group of marketers who could conceptualize content...
View ArticleDrive Donor Engagement with 6 Easy Steps
Creating a long term relationship with donors is key to future fundraising success. Your strategy must be thoughtful, timely and effective. You have a monthly newsletter, a corporate blog and a...
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Set your Social Clock
There’s a lot of chatter about when to post on social platforms. Hoards of data from trustworthy marketing research sources (thanks, Hubspot and Fast Company!) gives us some solid background in the...
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Social Media Insights are Key to Reaching the Right People
Since it’s nearly 2017, you don’t need us to tell you that brands get value from using social media. For years, online networking with current or prospective customers, partners, and friends of the...
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Social Media Lessons from the Biggest Brands in 2016
In the swarm of year-end lists that compile such as the best songs, most popular YouTube videos, and wait-worthy restaurants, one of the best 2016 compilations a savvy digital marketer can pore over is...
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Social Media… On Broadway!
Broadway Briefing and Rival IQ have teamed up to create the Social Media Report for Broadway shows! Published by Broadway Briefing, the social media report assesses Broadway’s 30+ productions every...
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Justifying Social Media To Your Executive Team – Part I
Building a Business Case for Social Media It’s 2017. You’d think that marketers wouldn’t still be convincing executives that social media is a vital part of your marketing mix, but unfortunately,...
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You’re Smart. Be Data Smart.
The Internet is an unpredictable place. With trend fluctuation, it’s hard to keep up with the latest as you promote your brand, products, and services. You don’t have to be a psychic to make smart...
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Metrics that Matter–Justifying Social Media Part II
In an earlier post called “Justifying Social Media to the Executive Team – Part I,” we discussed actionable steps you can take to clearly communicate the value of social media to your executive team....
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