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Create an Awesome PPT in the Time it Takes to Get a Coffee.
We’ve been working on Rival IQ for quite some time and I’m excited to say the feature I’ve most requested has finally surfaced! Despite powerful web dashboards, email alerts and mobile delivery, when...
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Metrics For Improved Blog Performance
Blogging is a great way to fill the top of the funnel by driving qualified traffic to your site. Think about it: If you’re blogging about topics relevant to your company, the people reading your blog...
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Inkwell Media Helps Influential Clients Become More Influential With New...
“Creating a competitive analysis in Rival IQ is one of the key things we do before every initial client meeting… it’s ultimately what frames the conversation” Luke Blaser is one of the founders of...
View ArticleOur Six Step Process to Hiring a “Kick Ass Marketer” at Rival IQ
At Rival IQ, we focus on data-driven decisions, comparing things from multiple perspectives and using team collaboration to establish our direction. When we set out to find a marketing leader, we took...
View ArticleUsing Data Analysis to Score a New Job
I love data. Almost as much as I love muscle cars. Because both are powerful and can make an impact. I have called myself a data-driven marketing leader for a few years now. It’s not just the numbers...
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My Top 3 Marketing Analytics Books
I practice agile marketing. Anyone that has worked with or for me over the past few years knows that I am a true believer of applying lean/agile concepts to marketing. I actually think I started using...
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Putting Twitter Analytics Quick Promote to the Test
As any business matures, monetization becomes increasingly important. So it goes with social media platforms, as we’ve seen all the major social channels increase the many ways they try to get more...
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6 Tips for Surviving and Thriving in a Data-Driven Marketing World
All marketers know that data has completely changed our work and daily lives. We now have access to our audience’s demographics and habits, true statistics on social media engagement and great...
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New Google Algorithm Hits Websites Lacking Responsive Design
Are you Google shark bait? It happened again. A change in a Google algorithm, resulting in an unpleasant surprise for businesses who weren’t paying attention. Only, this time there was no adorable...
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3 Ways to Use Data for Improved Customer Engagement
Developing and nurturing strong relationships with your customers is an essential part of business. However, it can be difficult to achieve the type of customer engagement that turns into lasting...
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7 Tips to Building a Data-Driven Marketing Team
Using data to shape your marketing plan isn’t just a passing trend. Data-driven marketing is simply how our lives as marketers will work from now on. This fact was front and center at the recent...
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5 Critical Social Media Marketing Questions You Can Answer with Rival IQ
As digital and social media marketing continue to advance rapidly, marketers are taxed with delivering more programs in more places. I would contend that every marketer should be able to answer the...
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A-B Testing to Rock Your Social Media Content
One of the greatest challenges marketers face is proving the value of what we are doing. We have an array of tools, analytics and reports to help us illustrate, quantifiably and qualifiably, just how...
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How Data-driven Marketing has Impacted the Travel Industry
No matter what industry you work for, access to data has completely changed the marketing landscape. From media companies, to startups, to airlines, data-driven marketing has delivered impressive...
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6 Research Insights: Social Media Trends 2015
We recently conducted primary research on the key challenges, metrics and priorities facing marketers worldwide, focused primarily on social media and related disciplines. Over 450 global marketers...
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Do Energy Drinks Pop Social Media Engagement?
Some of us marketers get an incredible energy boost from social media, and sometimes we need an actual physical boost to increase our energy. Oftentimes, hard working marketers around the globe turn to...
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Social Media Analytics: 4 Steps to Data-Driven Marketing
Do you know what you should be doing to succeed at social media analytics? If you’re a small business owner or an independent marketing agency and want to focus on analytics, it is easy to get...
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What Counts with Social Media Measurement?
Our social media trends research shows 70% of businesses are active on at least one social media channel, and most are active on more than one channel. That’s great news! What does that mean for social...
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Key Learnings from Moz 2015 SEO Ranking Factors Study
If any of us truly understood all the facets of search ranking, we’d be able to get page one rankings for any website, and rule the SERPs. While we don’t ever really know the secret Google sauce, we...
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The Big Data Explosion: Marketing Edition
Data is everywhere, and there’s no way to escape it. According to the IDC, in 2011, we created 1.8 zettabytes — 1.8 trillion gigabytes — of information. That’s enough to fill 57.5 billion 32 GB iPads....
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